There were roughly thirty million small businesses in the US in 2018. This number made up over 99% of all businesses in the country.
Unfortunately, whether your business is big or small, you’re going to have competition. So how do you stay ahead of the competition? There are a lot of ways, and one of them is business cards.
A business card is the first impression a potential client may have, so it’s important to make sure you have an effective business card. A professional-looking business card comes down to design elements.
We’ll offer some business card design tips in the paragraphs below.
The quickest way to lose clients is to give them information they can’t understand. The text on a business card should be large enough to read and be in a font that’s easy to read. For this purpose, it may be best to use classic fonts like Calibri or Times New Roman.
The text should not be blocked by other elements on the card. This is one of the most crucial business card design tips we can offer.
The failure to present the information in a comprehensible way shows sloppiness and unprofessionalism on the part of the business owner. Meanwhile, a clear and well-organized business card will give an impression of competence and reliability.
Layout is another major aspect of a good business card. Before anything is put to paper, you need to determine what’s relevant. What does the client need to know to do business with you?
The necessary information includes the name of your business, as well as contact information and your name.
Once the text is determined, you need to figure out how to organize it. There’s no particular order this should be in as long as everything is there and organized in a sensible way.
If you need any help figuring out a layout, Adobe Spark Post can provide templates.
While a plain white business card with simple black text will do the job, that’s not very interesting. Feel free to add various creative elements to make the card stand out.
Certain colors can help invoke certain emotions, and you can use this to your advantage when designing business cards. For instance, if you happen to run a massage parlor, you may want to go with blue or green. Blue and green both evoke calming emotions, which is one of the main purposes of massage.
In some instances, being extra creative can be acceptable and even necessary. A tattoo parlor may want to display some art on its business cards so clients have an example of the parlor’s skills.
Business Card Design Tips
It’s important to learn business card design tips so you can give your business an advantage. We’ve mentioned some of these tips in the paragraphs above, but there are others out there. We encourage you to do more research on your own if you’re interested.
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