About twenty years ago, people accessed the internet using only desktop computers. However, owing to their smaller sizes and versatility, smartphones have now become the preferred option for surfing the internet.
This recent development effected a lot of changes in digital marketing, one of which was the growing demand for mobile-friendly websites. Website owners are now advised to optimize their sites for mobile use since the majority of today’s internet users avoid the sites that aren’t mobile-friendly.
That said, what are the ways you can optimize your website for mobile devices?
Install a responsive theme
People often focus on aesthetics rather than functionality when choosing a theme for their website. Before installing any theme on your site, always ask yourself the following questions:
- How does the theme affect your website’s performance?
- Is it well adapted to screens of different sizes?
If users always have to zoom in or out to navigate your site, you need to replace your current theme with a responsive one. Once you find a responsive theme that you like, customize its layout to your taste, then test it to see how it will look on various devices.
Optimize your images
Not only can large media files disrupt your site’s layout, but they can also increase your site’s loading time, which can then increase your site’s bounce rate. If your site is cluttered with large images, it’s high time you optimized them for mobile use.
Fortunately, there are several ways to do this without affecting the quality of your images. The easiest way would be to resize the images. Then again, you could simply compress them using image compression tools like TinyPNG and Compressor.
Improve your site’s loading time
Large-sized images are not the only thing that can reduce your site’s loading time. Too many plugins, and even your website’s coding, can have just as much of an effect.
Before you take any further steps in your optimization plan, test your site to know its loading time. One way to do this is with the Google Mobile Test tool. This tool will not only show you your site’s loading time, but it will also show you how fast your pages will load if you optimize your site.
Of the many ways to improve your site’s loading time, the two most common ones are:
- Removing every unnecessary character from your site’s source code
- Maximizing browser cache storage
Following both the tips will speed up your site, thus reducing your bounce rate and improving your user experience.
Enable Accelerated Mobile Pages (AMP)
Ever since Google launched its Accelerated Mobile Pages project in 2015, many website owners have been using it to make their sites load faster on mobile devices.
Accelerated Mobile Pages are simply HTML versions of your site’s pages that have been stripped to the bare essentials.
AMPs are characterized by being easy to read, having a faster loading time, and adopting a layout that adapts well to mobile devices—all of which are essential to creating a mobile-friendly website.
The only thing mobile users hate more than a pop-up is more pop-ups. As effective as pop-ups are for grabbing users’ attention, they can greatly disrupt the user experience, which usually results in higher bounce rates.
The best solution, in this case, is to replace your pop-ups with CTA on your site’s pages that are just as effective. And if you must use pop-ups, ensure that they fulfill the following criteria:
- They’re not too intrusive
- They don’t cover the entire screen
- They’re easy to close
There are various tools for checking if a website is mobile-friendly, but we recommend you to use Google’s Mobile-friendly Test tool. It only requires entering your site’s URL to check your site’s responsiveness.
If you discover that your site isn’t mobile-friendly and nothing much changes after following the tips in this article, don’t hesitate to seek the services of an SEO Reseller for a more technical solution and a more effective result.