As we all know every mobile application which has been created or launched to date usually has a specific purpose. If we consider it from the business point of view then increasing users’ engagement with your business as well as your sales is the ultimate goal of creating a mobile app. For making mobile applications more successful, business persons adopt the push notification strategy. But you never know whether this strategy is actually effective for your business or not.
So, today I am going to provide you with seven unique ways with which you will be able to measure the effectiveness of push notifications in iOS and Android App. So let’s check these ways below:
Check Out Your Open Rates
For measuring the effectiveness of your React Native Push Notifications in iOS and Android App, first of all, you need to calculate your open rates. Here you can have the exact count of people that how many users have opened your push notifications message and how many users have dismissed your push notification. Now if you have achieved near about 70% open rate in your recently launched push notifications from your iOS and android app then it literally means you have achieved it well.
Calculate Your CTR (Click Through Rate)
It has always been considered that the CTR (Click Through Rate) is the lifeblood of a mobile application. So, to measure the effectiveness of your react native push notifications marketing campaign, it is very important to track your CTR. Here if your push notification message is strong enough that it inspires your users to take immediate action and make a purchase then it means your CTR (Click Through Rate) is great. So, you are certainly required to keep a track of this key indicator which is literally going to be beneficial for your business.
Track Your Delivery Status
The third way to measure the effectiveness of your react native push notifications campaign is to analyze the delivery report of push notifications messages that you have just launched on your user’s mobile screens. Here if you haven’t linked with an effective push notification SDK then your push notification messages often fail to deliver on your user’s screens. This means even after putting so much effort into initializing and creating a strong push notifications campaign, you are not able to reach your targeted audience. So, checking the delivery status of your push notifications campaign is very much essential.
Measure the Retention Rate
Customer retention is very much important for the success of any business and so as important for a mobile application. But it is not necessary that every user who has downloaded your mobile app whether on the iOS device or in Android is still keeping your mobile application as many of them might have already uninstalled your mobile application as well. So, keeping a track of the users if they are frequently uninstalling your app is very much important. Moreover, you can certainly increase your user’s retention rate by delivering them important content directly on their devices by utilizing influential react-native push notifications.
Count Your Conversion Rate
Here you are also required to count your average new per user after delivering the react-native push notifications on your user’s devices successfully. This simply means you actually need to count how many sales you get immediately after launching your push notifications campaign. If you found that your sales are increasing every time just after delivering the push notification messages on your user’s devices then it means your campaign is going successful. But on contrary to that, if you didn’t find such a thing then you seriously need to be worried about it.
Follow Your App Engagement Rate
Whenever you launch the react-native push notifications on your user’s device then every time you are required to measure the app engagements within the period of twenty-four hours whether increased or not. If you found that your app engagements are increasing every time just after the launch of push notifications then it simply means your push notifications campaign is running effectively otherwise it is not.
Consider App Opt-Out Rate
Sometimes when you frequently shoot the react-native push notification messages on your user’s devices then many of them might feel irritated. So they simply react to this situation by uninstalling your mobile application from their devices. Here if you found the same thing with your mobile app then it means you are certainly required to improve your push notifications campaign.
Also Read: 5 Reasons Why You Should Switch to Git
Here we have provided you the seven different ways for measuring the effectiveness of your react native push notifications campaign whether you launch it from your iOS or from the android app as well. So adopt these quick & analytical measures and further make your push notifications campaign a huge success.