User Experience bridges the gap between technology that’s not very coherent for everyone and the easy-navigating quotient of digital space. A good user experience not only makes your website inviting for users but also makes it more tech-savvy in a way that can be seen and utilized.
Websites can’t be mind-reading of course but there has to be a certain predictability and consistency factor to it so that the users don’t have to keep guessing where to go next to fetch a piece of certain information.
An effective and adaptive UX design doesn’t make the user think hard about what to do and where to go next. Instead, it ought to mold as per the users’ needs and preferences and come naturally to them. If the user is getting confused and not able to easily navigate, they will most likely get infuriated and leave.
This is especially true for mobile users as the design is used to bring faster loading speed. With mobile version optimization, a multi-page e-commerce website, or a single page mere desktop version here are some tricks and tips to incorporate a smooth user experience into your web design that’ll make your website a smooth, uninterrupted, and enjoyable experience.
Be Simple & Consistent
Having a tidy, neat, and simple layout goes a long way when it comes to User Experience. Your user can directly interact with your website content and things you have to offer when it’s presented in a precise and crisp manner.
This allows users to easily interact and causes less confusion. Additionally, using a uniform style provides a good base that will keep your elements displayed and content aligned properly.
Consistency is the USP of a UX design. Smooth user experience provides its users with a consistent layout and corresponding experience. It assists users to understand the webpage and its contents quickly and reduce the time to learn and find things. With an inconsistent design, users usually don’t like coming back to meddle their way into finding the desired stuff.
Consistency in design also includes brand elements that voice its ideals with a graphic language. Consistency helps a brand build trust, reliability, and the goodwill of the company.
Meet People at their Screens (Mobiles)
With various screens at your users’ disposal, including mobiles, tablets, laptops, and desktops, it becomes important to not just have various versions corresponding to them but also have them optimized accordingly. In the year 2019, mobile devices contributed a massive 48% of website views across the globe. And given the increasing sale and usage of mobile phones, this percentage is likely to shoot up majorly in the coming years.
As a company, your responsive Web Design and optimization is not just a necessity limited to your website but also the mobile versions. Responsive Design is an approach to web design that can be applied to create various versions of the same website with optimal viewing layout and content placement that is exactly where your cursor would move to search for particular actions to get completed.
This can be utilized to provide optimal user experience in all kinds of devices including mobile phones and tablets making navigations, scrolling, hovering with information much easier than is on a normal website. This especially applies to the first homepage which is usually the first impressions of your website and company type.
You can similarly choose a template that matches and fits most of your website’s version thus giving it a uniformity.
- Build the menu structure coherently
No matter what your company and what your website is about it has to have a menu on either side of the website which divides the entire website into segments. This makes it easier for the users to navigate through and find what they are looking for easily. Make sure the menu categorizes your products/services clearly and vividly to easily find the sub-headings and corresponding items under it. Try to make the segments vastly distinct from one another to not confuse the visitors.
Additionally, try and keep the menu either on the top of the page on the left side as those are places that eyes first land and scan in. Build an impressive and detailed menu that fragments your entire webpage and subtle messaging, so people know exactly what you are there for.
- Link with Social Media
If you are of the opinion that social media and the website design are two distinct segments of the user base then you’ll be shocked to know that their integration has reached a point where the lines are almost blurring. Social media is a vital part of reaching your users because a large part of their experience on the internet is governed via social media which should be utilized. It’s not sufficient to simply link your website with different social media pages on the footer of your website, they ought to be well sought and integrated into the UX thoroughly.
Wondering why is social media such an integral part of UX? Well, Social Media Platforms have become synonymous with a search engine and have become more reliable in the eyes of most youngsters. The social media page of a brand contains the story, testimonials, graphics with engaging visuals — a sum of which plays a significant role in convincing users to invest in your brand.
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Hence if your social media platforms don’t mark a significant presence in headlining your brand and therefore enhancing user experience, it’s time to make some shifts.
- Build with Feedback
At the center of User Experience is the user which makes it essential to have the inputs and feedback from them. Make sure your regular customers give feedback as you build your layout and website index and content. Study your users’ choices, behavior, and regular preferences. Various scanners can highlight the warmer areas of your website and also point to the cold, less touched areas of your website. From these inputs and insights into user patterns, you have a lot of information to design your web pages accordingly. Take these inputs into consideration and give your clients exactly what they want so that it’s not just your product or services that will henceforth speak quality to them but also your brand’s story.
Feedback can be in the form of feedback forms, testimonials, or simple ratings in the form of stars. You can also engage with them on social media platforms and hear from them how effectively has your web presence communicated your brand’s vision to them. Feedback is the number one way to polish and refine your website, that suits your users perfectly.
If you are looking to build a seamless user experience, feel free to contact the experts at Make My Website. The team at Make My Website has been catering to Web Design Melbourne for years now, and therefore are known for their credibility. Hence, look no further If you are keen to have seamless user experience incorporated in web design, and reach out to Make My Website.