Today, there is a lot of valuable data on the internet that can be put to good use by individuals and businesses if properly gathered, sorted, and analyzed. One effective method of acquiring such data is location-based web scraping.
Location-based data scraping refers to the process of finding and extracting relevant data based on the locations of site visitors. This kind of web scraping is widely used by companies and businesses today. Let’s take a closer look to learn why it’s a great idea.
Why Businesses Leverage Location-Based Data Scraping
Many businesses provide different versions of their websites to users in different locations. This is done through a process known as geo-targeting. Geo-targeting helps businesses to improve the online experience for their customers by catering to their location-specific needs. It’s also useful for creating website variations that comply with the local regulations of a particular region.
Every device connected to the internet has its own geolocation data, that is, its longitudinal and latitudinal location. Geo-targeting uses IP scraping to determine the location of a user and delivers customized content based on the user’s geographical location. Utilizing IP geolocation data does not require the consent of the user because it only gives the locality or region of the visitor rather than the exact location.
Leveraging geolocation data can help companies to attract local customers in new locations. Businesses can also use geolocation in market research. For example, a fast-food chain can use geolocation data to find out how popular its brand is in a certain region. It can then make decisions based on the information gathered.
Some companies use geo-targeting to provide certain special offers and discounts to users from specific regions. Insurance companies and Internet Service Providers also use geo-targeting to offer location-based pricing. Geolocation data is also used to profile site visitors for more effective targeted marketing.
Some other practical applications of geolocation data scraping include translating your site into the languages of visitors, auto-populating form fields based on a user’s location to streamline tasks, and offering relevant ads.
How to Perform Location-Based Data Scraping
Data scraping based on location is easy and effective. There are numerous data scraping tools out there that allow you to extract data from websites with minimal or even no coding required. You can filter the data you extract based on location to get what you need.
If you’ve got some coding experience, you can write your own web scrapers and utilize a location API to retrieve the geolocation data of the users whose data you want to extract. You might need to use proxies to bypass the security systems of websites that block web scrapers. However, make sure to scrape slowly to avoid bogging down the site and use rotating proxies.
Location-based data scraping is a powerful tool that even small businesses can leverage to generate leads faster, understand their customers, and deliver great customer experiences to users in different locations. It facilitates market research and can be used to improve pricing and sales strategies.