Even although we are drawing near the tip of the 12 months’s first quarter, apparently marketplace analysis companies aren’t executed freeing fascinating studies in regards to the evolution of worldwide smartphone gross sales in 2019 simply but. While Counterpoint Research, Canalys, and the IDC all got here out with their This autumn and full-year estimates greater than a month in the past, Gartner waited till as of late to crunch its personal numbers… and title a distinct dealer winner for the general 3 months of 2019.

At the similar time, The Korea Herald is reporting on an outline of the European smartphone marketplace compiled by means of Counterpoint Research, which supplies some fascinating albeit unsurprising perception into how issues shifted at the previous continent following Huawei’s Google woes. But let’s get started from the start:

Did Samsung thieve Apple’s This autumn 2019 crown in spite of everything?

Although the 3 aforementioned analysis companies could not agree again in past due January on what number of smartphones have been shipped in overall world wide between October and December, Apple dominated all of the charts, edging out Samsung by means of most effective 2.nine million gadgets in Counterpoint’s record, four.four million consistent with the IDC, and a whopping 7.6 million gadgets as measured by means of Canalys.

But Gartner claims Samsung was once the arena’s primary dealer right through the 2019 vacation season, in addition to all of the 12 months, with 70.four million and 296.2 million unit gross sales respectively. Obviously, nobody is disputing the chaebol’s total supremacy final 12 months, when Gartner estimates just a little greater than 193 million iPhones have been bought, a long way in the back of Huawei’s 240 million+ tally, to not point out Samsung’s towering figures.

As a long way as This autumn is worried, the stark distinction between those numbers put in combination by means of Gartner and, say, the 78.four million iPhone shipments estimated by means of Canalys may well be defined by means of a distinction in analysis technique. Gartner appears to be monitoring “sales to end users”, which isn’t the identical factor as shipments. The latter dimension steadily contains gadgets shipped by means of a producer to a store prior to in fact finishing up within the arms of shoppers.

The most effective logical conclusion we will draw this is that Apple hyped up iPhone call for across the vacations, which helped the corporate take the worldwide cargo trophy whilst dropping the gross sales recreation to its arch-rival. Still, the Cupertino-based tech massive can arguably be pleased with its This autumn 2019 gross sales efficiency, which marked a forged development from the similar length of the former 12 months.

Ironically, that cannot be mentioned about Samsung’s gross sales numbers, which declined fairly from 70.eight million gadgets. Huawei and Oppo’s figures dropped by means of a considerably greater extent, whilst Xiaomi loved double digit expansion, completing in fourth position. Xiaomi and Oppo have been ranked fourth and 5th respectively within the full-year chart as smartly, with Huawei sitting in 2nd position and impressively boosting its total rankings regardless of US sanctions and many controversies surrounding imaginable spying and more than a few consumer privateness considerations.

Samsung thrived in Europe at Huawei’s expense

Huawei can have controlled to finish 2019 with a exceptional overall pushed largely by means of home gross sales, however its European reputation was once seriously impacted by means of the USA – China industry battle. As anticipated, numerous other folks at the previous continent care about Google services and products and apps, and of their absence, it looks as if many patrons opted for Samsung in desire of Huawei handsets right through This autumn.

Counterpoint Research claims that led to a 2 p.c year-on-year marketplace proportion surge for Samsung, from 25 to 27 share issues. Unfortunately, the overall record does not seem to be out simply but, so we do not know precisely how large have been Huawei and Apple’s slices of the European pie within the October – December 2019 time frame.

What we do know is that Samsung struggled throughout areas like Middle East-Africa, Central and South America, or even North America, so Europe crucially helped the corporate stay its world numbers fairly secure amid mounting power from manufacturers like Oppo and Realme in key rising markets.