Every successful modern business relies on the power of the internet. Everyone seems to have shifted their interaction and engagements onto digital platforms. And as small and mid-sized businesses embrace the change, it is critical to understand what goes into creating effective web designs.
An impressive website should be unmatched in form and function. Its goal should stand out to the target audience. And because everything digital is visual in nature, a well-made website should be appealing to the eye.
Its performance should be satisfactory to a wide range of online users. It should be easy to navigate, functional, useful, and give you tangible results for your engagement. What you get will all depend on which web design experts you procure to do the work for you.
Features of a quality website
Web design is an intricate subject. Experts in the field spend hundreds of hours studying and perfecting their craft. On the other hand, a DIY enthusiast can also learn how to design a website by themselves and maybe bring a professional on board later.
Here are the basic features to look for before launching a website as a marketing tool.
It is critical to always define your goals/objectives for web design. Why do you need a website for your business? What do you hope to achieve once you launch the website? These are critical questions that help to keep your actions and behavior relevant.
State the objectives in clear terms to help you quantify the results you expect to see after the web design task is complete. The goals should be specific, measurable, and attainable. For instance, the website should help your clients access your brand at the click of a button. Alternatively, the website should help improve product/service delivery to your target audience.
Everything digital in the 21st century should be aesthetically attractive. Your website represents your brand and should give your audience a wow experience the first time they visit, and preferably every time after that. There’s never a second chance to make a first impression.
Consider what your business deals with and choose an ideal image to represent your products. Your website’s visual appeal affects your SERP performance in relation to organic backlinks, credibility, conversion rate, bounce rate, and time spent on the page. All of these are vital factors for a successful website and business as a whole.
Choose an appealing brand color, font size, and style. Your target audience is used to social media platforms that emphasize appearance above all else. You can’t afford to design anything alienating or avant-garde.
The rule of thumb is to play with up to three colors and two font choices. Use these consistently across your website and the marketing strategies that will follow, in order to create brand cohesion and consistency.
Original, relevant content
Constantly post informative content on your website. Your visitors are looking for relevant content that will improve their lives with your products and services. Be ingenious in your content delivery. You can achieve this by enhancing written content with infographics, videos, podcasts, and photos.
Regularly refresh previous content, and make valuable amendments. Relevant, on-target content significantly improves your brand’s performance in search engines. When users find your content first, helpful and relevant, they are likely to recommend you to others, thus improving your brand’s potential outcomes.
Clear site navigation
Site navigation falls under the technical aspects of web design. Pages on your website should be within three clicks of a previous or next page on your website.
An effective website has a precise and concise navigation structure. Take the time to check how fast your website loads. The longer it takes to load, the more visitors you lose to your competitors. Speed and efficiency are vital when it comes to site loading times.
How responsive is your website design? Is it suitable for mobile devices? It is critical to design a website that allows users to visit via their tablet or phone. A responsive design should be accessible to users with smart devices of various capacities in regard to the platform, screen size, and orientation.
Also Read: How to Maximize Your Website’s Potential
Your brand is your image. Your company’s website is the only chance you have to make a lasting impression on the target audience. How the target audience views your website can significantly affect the lead and conversion rate for your business. Choose a reputable, experienced web design firm to work for you. A good website should be attractive, goal-oriented, relevant, and easy to navigate.