Brisbane, one of the biggest business hubs in Australia, has been categorized as a global city and recognized as one of the biggest cities in Asia-Pacific that has the largest GDPs. Plenty of the biggest companies in the country have headquarters in the capital of the state of Queensland, including Virgin Australia, Boeing Australia, and TechnologyOne. The retail industry in the city is also flourishing, as evident in the number of shops in Queen Street Mall and Edwards Street.
Since the competition is tough in Brisbane’s retail businesses, the city’s small and medium enterprises must come up with ways to boost their brand awareness to attract customers. An efficient and profitable way to make this work is to go online. They need to invest in SEO Brisbane services to help them land on the top ranks of the search engine rankings pages to generate more customers and boost their revenue.
Most of the time, the small businesses in Brisbane cannot compete with the advertising budget of the bigger companies. To make the playing field even, they can utilize local SEO strategies as their marketing weapon. While most small businesses are already familiar with the benefits that SEO can do, they have a vague understanding of what local SEO is all about.
What Is Local SEO?
Generally, local SEO refers to the optimization of a website to improve its rankings in local searches. It can also boost the ranking on Google Maps. In simpler terms, local SEO is basically about providing results based on the present location of the searcher.
Why Do Small Businesses Need To Rely On Local SEO?
There are plenty of reasons why budding businesses need local SEO as part of their overall marketing campaign. It includes:
- Providing effective assistance in targeting local customers
- Generating a high return on investment
- Boosts authenticity to the business due to the presence on Google Maps and local searches
- Enhancing mobile search rankings
When Google was asked about how they determine the local rankings, the search engine giant shared that the local results are based on the website’s relevance, distance, and prominence. When these three components are integrated into the local SEO efforts, they can help a user look for the best match according to their queries. If the website of the small business contains all these and reaches the top of the local rankings, they can attract more customers to check out their products and services.
How To Boost Local SEO Rankings
Businesses that invest in SEO Brisbane services can expect to see improvements in the local SEO rankings if their optimization efforts include the following strategies.
Enhance The Google Business Information
The SEO strategies must come up with a Google My Business listing that provides all the company’s current information to make sure that the company’s listing will appear in the local search on both Google Search and Google Maps.
It needs to have complete data, verified business location, accurate operational hours, and updated photos of the office/store. The business must also exert efforts to manage and respond to customer reviews.
Insert Google Maps In The Website
By using Google Maps Embed API, the company can incorporate an interactive map or a street view panorama of the business location. It will let the customers know that the business truly exists in their community.
Practice Accurate On-Page SEO
Dominating the local search engine results require proper on-page SEO methods. It is influenced by two main factors, specifically the product or service that the company offers and the location where it operates.
The SEO specialist must also focus on the important on-page SEO elements, including:
- Title tags
- Meta tags
- Header tags
- Content of the page
- Optimized Images
- Business details on every page, including schema markup
Request For Reviews
The feedback from previous customers is very important in local rankings. Google shared that they always factor in the review provided by the customers in the local search ranking. If the business has plenty of private ratings and reviews, it can help improve the company’s local search engine ranking.
The company’s website can encourage their users to submit reviews by creating links to review sites and making a business card mentioning the information about a review site. They can also bluntly ask their clients for reviews after closing a transaction.
Develop Local Citations
The local citations refer to the online mentions of the company’s name, address, phone number, and website (NAP+W).
Google acknowledges these local citations to check the authority and relevance of the business. Some of the leading local station sites include Google My Business, Apple Maps, Facebook, Yelp, BBB, and Mapquest.
Aside from helping boost local SEO, it can also help spread awareness about the business.
Incorporate Social Media
Combining social media and SEO can be a very powerful marketing strategy. If done right, it can yield favorable results.
Since social media sites have billions of users, there is a huge probability that someone from the community will notice the business and try out its products or services. It can help advocate the brand and spread awareness about the company’s offers. It will also help build trust.
Local SEO is crucial in helping small business owners make their company successful. All the local SEO efforts need to center on building relevance and distinction on Google. If the companies follow all these tips, it can ensure that the investment in SEO will yield positive results.